Who Lands the Big Companies

Who Lands the Big Companies: "When we first start out as a freelancer, there's a tendency to 'aim low' on the theory that since we're just starting out, we should start at the bottom, servicing small businesses, and eventually work our way up to bigger businesses. Right?

Wrong. Small businesses very often don't have the kind of money a smart and talented consultant deserves to be paid. And very often, a small business doesn't have the knowledge and resources to implement the consultant's solution properly, often leading to disappointing results. "