A Clever Way Copy Writers Can Strengthen Their Marketing: See Yourself As the Product!

A Clever Way Copy Writers Can Strengthen Their Marketing: See Yourself As the Product!: "When I teach my copywriters and other coaching students how to package themselves, I use a specific formula to get them from 'ground zero' to a 'complete package.' Although there's not enough room to share the entire process here, I can highlight three of the most critical elements of crafting your own personal freelance lead-generation machine.

The first step requires you to see yourself as a product or service, because in fact, that's what you are. Clients come to marketing agencies because they want to sell a product or a service. If you think of yourself in the same vein, as a commodity, it becomes more apparent what you must do in order to market yourself effectively."