Creating The Perfect Marketing Plan

Creating The Perfect Marketing Plan: "Marketing is one of the most important strategic decisions your company has to make to survive and the plethora of advice on how to market, who you market to and how much effort to put into marketing is overwhelming.

Modern marketing theory dates back to the 70's when a new data source on consumer demographics opened up: Credit card transactions. Now it was possible to buy data from credit card companies about what consumers in which areas bought what items, along with how old they were, their marital status and their credit ratings."